A brand can stack up logically and meet all the needs of a consumer. But if it fails to resonate with its audience, it will likely fall flat on its face.

Brands must take heed of how our minds and memories work to develop better relationships with their customers. That’s the central premise of a WARC book by Giep Franzen and Margot Bouwman.

As Amazon puts it, The Mental World of Brands ‘provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations, and how can we make best use of this knowledge to leverage brands and protect and expand market share?’

 
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ORB is on the lookout for two talented graduates that would like to gain experience working alongside our energetic team on a three-month internship.

You will need to be switched on, keen and creative. We might get you to make the odd cup of tea but really you’re here to learn, so expect to be thrown in at the deep end.

The positions currently available are for a Graphic Design and Sales and Marketing intern:

Graphic Design:

The designer will be required to work alongside the rest of the studio. You must have a design qualification and be competent in the relevant software.

Sales and Marketing:

The internship will entail supporting the marketing and accounts team, administrative duties, client research and business development.

Both interns will be heavily involved in the office day to day and will get the opportunity to work on a variety of live and exciting projects. We are looking for passionate, driven people with a strong sense of brand awareness and the ability to work well in a team. Office banter is an absolute must-have.

Ideally you will be able to commit to a minimum of three months full time work. During this time expenses will be covered.

If you think you’ve got what it takes to join ORB please send your CV and a covering letter to lauren@thisisorb.com.

No comments. Posted in opportunities, ORB

Sir Richard Branson has been preaching the Virgin mantra for 40 years now. The company itself says it believes in making a difference and stands for value for money, quality, innovation, fun and a sense of competitive challenge.

Virgin has always been clear about what it stands for, about the very heart and soul of the business — what one might call its brand essence.

The real value of knowing its brand essence is that it can communicate this to others — and they get it too!

 
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So it seems West Ham United may offer Carlos Tevez an escape route from his Manchester City nightmare, according to ESPN.

I suppose the Championship Londoners where he began his English adventure offer a better prospect than County Londonderry Irish League outfit Limavady United.

Their vice chairman, David Brewster, cheekily faxed City on Wednesday evening offering to take Tevez on loan for the season amid a wash of posters appearing in the town — so long as City covered the small matter of his reported £286,000 per week after tax!

 
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2 comments. Posted in Branding, Football